Jason Blum On Happy Death Day 3

One of the cleverest and most unexpected original films to come out of Blumhouse in recent years was Happy Death Day, a film about a college student who gets killed by a slasher and is forced to relive the last day of her life over and over again, until she finds some way to not be murdered. The hit film yielded a sequel, Happy Death Day 2U, which ended on the promise of a third installment.

But Happy Death Day 2U was not a financial hit, and the future of the franchise has been uncertain ever since.

None of Black Christmas, Ma, or Happy Death Day 2U did as expected at the box office. But, for the boss, the experience provided some valuable lessons for how the studio has to move forward. This is still a relatively mid-tier outfit and those budgetary constraints have to be accounted for when they take on certain projects.

“You learn more from movies that don’t work than from movies that do. We learned our company is not built to rush,” Blum began. “You can’t do ‘no money’ and fast. You gotta do ‘no money’ and ‘no release date.’ To back into a release date with a low budget is a recipe for disaster.”

Happy Death Day centered on a blissfully self-centered collegian who wakes up on her birthday with the eerie feeling that she’s experienced the events of this day before. When a masked killer suddenly takes her life in a brutal attack, she magically wakes up unharmed. Now, the frightened young woman must relive the same day over and over until she figures out who murdered her.

Happy Death Day 2U then found our heroine waking up in horror to learn that she’s stuck in a parallel universe. Her boyfriend, her friends and fellow students seem to be completely different versions of themselves. When Tree discovers that Carter’s roommate has been altering time, she finds herself once again the target of a masked killer. When the psychopath starts to go after her inner circle, Tree soon realizes that she must die over and over again to save everyone.

Blumhouse’s Jason Blum says that HAPPY DEATH DAY 3 is still something he wants to make.

Jason Blum says: “Yeah, those are fun. I would say Happy Death Day is still on my radar in some shape or form. I haven’t put it to bed yet, so I don’t know how it’s going to manifest itself but it’s still in the front of my mind. Never say never. Never say never. I got ideas. I’m not going to say we’re doing Happy Death Day 3 right now but I’m not going to NOT say it either. I haven’t put it to bed yet, despite the fact that anyone else in Hollywood would have because the second movie didn’t work. It was an AMAZING movie. But it didn’t work financially.”

Posted by justin orman thompson

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